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The Social Media Importance For Startup Businesses

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The  Social  Media  has  great  power  which   keeps on  providing  oxygen  for  new  ventures  and  startups which are  in great  need  of  Traffic . Traffic  is  the  only  way to monetize  and  expand  your  brand  visibility  . 
The more  visitors  your  site   gets , the  more  perks  will  go in  your  account  .  Since  people  always  look for the  great brands   which  change their  life  style manifold . But the  proper  marketing of the  product will  yield more  revenue  and increase  both  demand and  supply  provided  that  market opportunity  analysis  is  conducted  and  market  trends  are  analyzed  through   research  at  grassroots level.
 The  Social  media  has  really changed  the  picture  Marketing  and  people  from  workers  to  executive  Businessmen  could  be  targeted  geographically to announce  your  service  . The  social Networks  such  as  facebook , Twitter ,  linked in  ,  facebook  and  myspace  have taken  the  marketing  specially social  Marketing to next level  where  people share  their  interests  and  business  announcement as  well  as  other  related  product information  for  the guidance  of  prospective  buyers  online  . The  Social  Media  has established  a  connection between  the  companies  and  the customers  to keep  in touch with  them  all  the  time  . 
The  Social Media  gives  you  the  facility to  update  the  customers and  visitors  regarding  your  products  ,  new  products  , improvements  or  any news  regarding the  company  for  their  information . The  Startups  can  update  the  customers  and  others  by  tweeting  the  products  and  news  or  any  blog  post  . Similarly  the  facebook and Myspace   also give   you  the  convenience  to share  the  updates  regarding your  company  ,  products  enhancements  , renovation  , improvements  and  technology  so that  the  customers  could  be  facilitated  at  every stage  .
The  small business  owners  can really  benefit from this  powerful  medium of  marketing since  social  marketing  has been more  impressive  as it reaches  the  roots  of  the  people .The  Social Media  can  also  be  very  beneficial for  Individuals  to target their  employers   or  get  a  chance  to be  found  through  social  networks  such as  linkedin .
The  linkedin  is  really  powerful  medium  to  showcase  your  CV  or  resume  along with  skills  so that  the  prospective  employers  may find you  according your  service category  through various  search engines  such as  Google  , Yahoo  , Bing  , Ask  and other search engines  .If  your  are  a  consultant  and  if  the  employers  search  for  consultant then  your  profile  will be  displayed  to the  buyers  then if  your  profile  matches  their  requirement there  are almost chances  you  get  hired .   Thus  social  media  really  helps  companies  as  well as  individuals  to  get  great  exposure  at  no cost  at  all 
ALSO READ:  How to Learn Social Media Without Getting Scammed
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How to Learn Social Media Without Getting Scammed

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It seemed like a great deal—at least, he did his best to make it look like one.

This February Austin McBroom, former college basketball star and patriarch of YouTube‘s ACE Family, launched an online social media course. “How I Became a Millionaire”—or HIBM—promised to reveal the tips and tricks that had earned McBroom—as well as his wife Catherine Paiz and their three children—19 million subscribers from 621 videos in five years.

‘How to Make Money from Social Media’ and ‘How to Grow Your Social Media Platforms’ weren’t tautologies but classes, priced at $50 per month.

“To have all these courses,” a sun-kissed McBroom declared from the steps of his cake-tin California home in a promotional video, “you must join now. You only have 24 hours.”

Problems appeared almost immediately. The HIBM website reportedly refused some applicants’ cards and crashed entirely for others. McBroom allegedly failed to show for webinars and private chats he’d promised as part of the course.

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How i became a millionaire scandal

Several articles, like the link above, and YouTube videos accused McBroom of running a scam. At the time of writing, the How I Became a Millionaire website was not accepting any new members, and the Instagram post announcing the scheme had been deleted.

McBroom’s is a particularly egregious example of social media courses that are accused of being flops, or outright scams. Jake Paul’s “Financial Freedom Movement” ($20/month) has faced similar ridicule. But as social media and personal branding pervade an increasing number of roles and industries, getting a professional-level handle on social media has become table-stakes for many professionals, and the number of courses promising to teach them the secret to social seem to be multiplying.

According to analyst Markets and Markets, social media management will be a $41.6 billion market globally by 2026, while the whole of digital marketing will be worth around ten times more. Little wonder everyone from individuals like McBroom to institutions like UC Berkeley promise ways to master social media.

Sorting the good from the bad and the downright ugly can seem a daunting task. But for those looking to up their social media skills, there are ways to learn—and lots of red flags to look out for.

How to filter out social media scams

First, the ugly. These are the scams, the digital flimflam men and women peddling little more than cookie-cutter copy and Lamborghini dreams. Watch out for e-books that promise you’ll earn cash while you sleep. Almost nobody can simply be present on social media and watch the dollars roll in.

Social media management will be a $41.6 billion market globally by 2026, while the whole of digital marketing will be worth around ten times more.

“We just get bombarded by viral content constantly, which makes it seem very accessible, and very achievable,” says Andrea Jones, an Ontario-based social media strategist. “And it can be. But for a lot of business owners and content creators, we are going to spend time building up our audience slowly, for years and years, before we get close to a viral moment.”

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“Some people do think they’re going to go into a course and be internet famous,” she adds. “That’s just not the case for most businesses.”

There are three common scams that consumers should watch out for:

1. The live fake-out

One of the seedier social media guru scams is the live fake-out. This is when the creator may offer a paid “live” webinar that is in fact pre-recorded and remote. Students believe they’re getting real-time knowledge, but instead, they’re receiving boilerplate advice, often delivered through the kind of cold-calling techniques employed by professional mediums.

For example, a presenter may begin the class by addressing the attendees as if they are live, and seemingly respond to questions in the comments. However, if you pay attention closely, the whole show is pre-recorded, and there’s no actual real-time interaction.

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“Some people do think they’re going to go into a course and be internet famous. That’s just not the case for most businesses.”

Telltale signs could be an oddly-timed, “Hey guys, let’s learn how to make a boss Facebook post,” with no prompting from the attendees, or out-of-sync announcements like, “I’m glad you asked about Instagram.”

Make sure the teacher is responding to actual questions from the comments section. Other red flags include a creator warning repeatedly that spaces are selling out, or if sound quality shifts suddenly during a session.

2. The social fakes

Some instructors may not even have a substantial online following, or if they do, it consists of cheaply-bought bots instead of organic followers.

Bloated follower numbers give would-be teachers an extra level of clout, but if they’re all bots run out of a click farm, then the likelihood of learning anything useful diminishes rapidly. These tricksters may lack testimonials from course alumni, or feature quotes that are suspiciously over-the-top.

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“It’s easy for people to buy a lot of followers and say, that’s why I’m doing the course,” explains Neal Schaffer, social media consultant and author of The Age of Influence. “If you’ve never heard of the person, you should look up that person, see what they’re about.”

3. The “get rich quick” promise

Anything that offers mastery in a short space of time, with little time or effort invested, “is generally a red flag,” says Niall Doherty, founder and lead editor at eBiz Facts, a website that rates courses and money-making plans. He recommends signing up for classes with money-back guarantees, and checking the reputation of the person behind them.

Jones also balks at courses priced into the high hundreds or thousands. “I do find that’s a little bit outside of the range of what I think is reasonable, especially if it’s a DIY course, and you’re not getting any mentorship on the program.”

While reporting this story I reached out to around a dozen higher education centers claiming to run successful social media courses. Having received a flurry of promotional phone calls, none agreed to speak when I stressed I was a journalist, not a prospective student.

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Specificity is key

Assuming you avoid an outright scam, there are still plenty of pitfalls to avoid. Social media is a broad church: specificity is key. Jones advises that you make sure you know exactly what you want from a course before clicking “complete payment.”

“You want to go in hoping to get a specific social media strategy outline that works for you,” she adds. “You don’t necessarily want something that only works for others or a cookie cutter plan.”

Some industries, such as real estate, have laws governing social media marketing: Realtors can be held liable for comments on listings, for example, or fall foul of intellectual property law. Others, such as the finance industry, must comply to a host of regulations or face potentially huge penalties. Even without the regulators, one rogue tweet or Instagram post can wipe out millions or even billions of dollars.

Social media, by design, moves quickly. Courses should too. Be alert to any that offer seemingly outdated modules on, say, Twitter’s now-defunct Fleets video platform, or Facebook ad courses that lag way behind the company’s ever-changing algorithms. If somebody is telling you how to get big on Bebo, it’s probably best to avoid.

Degrees in social media: overkill?

Increasing numbers of universities offer entire two or three-year degrees in social media. Schaffer, who teaches at Rutgers Business School, thinks this is overkill. Instead, study social media as an aspect of a broader topic, such as corporate communications or digital marketing.

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If somebody is telling you how to get big on Bebo, it’s probably best to avoid.

“It’s like having a university degree on email,” he says. “Social media by itself won’t make a difference in the world, and won’t have an impact on your business… It’s just one tool of many in your toolbox.

Anybody can create a social media class. The challenge is filtering out the bad actors.

“Anyone thinks they can create a course, just like everyone thinks they can write a book—and they can’t,” says Schaffer. “And just because your book’s on Amazon, and it’s digitally self-published on Kindle, anybody can do that. It takes a certain kind of attitude to be able to read through and vet who these people are.

“But I would argue that the same ability to vet is what’s important when analyzing people on social media,” he adds. “It’s an important skill that every modern professional should have, and perhaps the best way to start it is by looking at all the course instructors, and seeing who you can trust and who you can’t.”

Anybody can create a social media class. The challenge is filtering out the bad actors.

Ultimately, the most popular social media content is new, creative, and not something you can do overnight. While social media may look like a great way to make a quick buck, it isn’t — despite the promises made by YouTube stars.

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ALSO READ:  How to Learn Social Media Without Getting Scammed
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Startups bringing Pakistan’s farming into digital age

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Agriculture entrepreneurs are bringing the digital age to Pakistan’s farmers, helping them plan crops better and distribute their produce when the time is right.

Until recently, “the most modern machine we had was the tractor”, Aamer Hayat Bhandara, a farmer and local councillor behind one such project told AFP in “Chak 26”, a village in the agricultural heartland of Punjab province.

Even making mobile phone calls can be difficult in many parts of Pakistan, but since October, farmers in Chak 26 and pilot projects elsewhere have been given free access to the internet — and it is revolutionising the way they work.

Agriculture is the mainstay of Pakistan’s economy, accounting for nearly 20 per cent of gross domestic product and around 40pc of the workforce.

Pakistan is estimated to be the world’s fifth-largest producer of sugarcane, seventh-largest of wheat and tenth-biggest rice grower — but it mostly relies on human labour and lags other big farming nations on mechanisation.

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In this picture taken on January 7, 2022, villagers stand next to the Digital Dera office in Chak Twenty-six SP. — AFP
In this picture taken on January 7, 2022, villagers stand next to the Digital Dera office in Chak Twenty-six SP.

Cows and donkeys rest near a muddy road leading to a pavilion in Chak 26, which is connected to a network via a small satellite dish.

This is the “Digital Dera” — or meeting place — and six local farmers have come to see the computers and tablets that provide accurate weather forecasts, as well as the latest market prices and farming tips.

“I’ve never seen a tablet before,” said Munir Ahmed, 45, who grows maize, potatoes and wheat.

“Before, we relied on the experience of our ancestors or our own, but it wasn’t very accurate,” added Amjad Nasir, another farmer, who hopes the project “will bring more prosperity”.

ALSO READ:  Instagram Raises the Standard for Protecting Teens and Supporting Parents Online

Apps and apples

Communal internet access is not Bhandara’s only innovation.

A short drive away, on the wall of a shed, a modern electronic switch system is linked to an old water pump.

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A tablet is now all he needs to control the irrigation on part of the 100 hectares (250 acres) he cultivates — although it is still subject to the vagaries of Pakistan’s intermittent power supply.

This year, Bhandara hopes, others will install the technology he says will reduce water consumption and labour.

“Digitising agriculture… and the rural population is the only way to prosper,” he told AFP.

In this picture taken on January 7, 2022, Aamer Hayat Bhandara , co-founder of Digital Dera, gives interviews to AFP while showing how to close a water pump through his digital app in Chak Twenty-six SP.
In this picture taken on January 7, 2022, Aamer Hayat Bhandara , co-founder of Digital Dera, gives interviews while showing how to close a water pump through his digital app in Chak Twenty-six SP.

At the other end of the supply chain, around 150 kilometres (90 miles) away in Lahore, dozens of men load fruit and vegetables onto delivery bikes at a warehouse belonging to the start-up Tazah, which acts as an intermediary between farmers and traders.

After just four months in operation, the company delivers about 100 tonnes of produce every day to merchants in Lahore and Karachi who place orders via a mobile app.

“Before the merchant had to get up at 5 am or 5:30 am to buy the products in bulk, at the day’s price, and then hassle with transporting them,” said Inam Ulhaq, regional manager.

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“Tazah brings some order to the madness.” In the Tazah office, several employees manage the orders, but for the time being, purchases are still made by phone, as the part of the application intended for farmers is still in development.

The young company is also tackling a “centuries-old” system that stakeholders are reluctant to change, explains co-founder Abrar Bajwa.

ALSO READ:  Startups bringing Pakistan's farming into digital age

Record investment

Fruit and vegetables often rot during their journey along poorly organised supply chains, says partner Mohsin Zaka, but apps like Tazah make the whole system more efficient.

In this picture taken on January 8, 2022, workers of Taza Transforming Agriculture load vegetable bags on rickshaws at a distributing point in Lahore.  — AFP
In this picture taken on January 8, 2022, workers of Taza Transforming Agriculture load vegetable bags on rickshaws at a distributing point in Lahore. — AFP

In addition to Lahore, Tazah is already operating in the largest city, Karachi, and is preparing to move into the capital, Islamabad.

A $20 million fundraising campaign is underway, the co-founder told AFP, at a time when investments are pouring into Pakistani start-ups.

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Foreign investment in Pakistan startups exceeded $310 million last year — five times the 2020 level and more than the previous six years combined, according to several reports.

Further down the chain, Airlift — which provides grocery deliveries — raised $85 million in a record-breaking prospectus for the country in August.

“A lot of the markets that venture investors are looking for, like India or Indonesia, are saturated,” said Bajwa, a former director at Careem, the local ride-hailing app acquired by Uber in 2020.

Now Pakistan, the world’s fifth-most populous country, is attracting attention and agriculture is a sector that is “completely untapped from a technological point of view”, he said.

It is “certainly the one where we can have the biggest impact” here, he noted.

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Instagram Raises the Standard for Protecting Teens and Supporting Parents Online

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  • As part of our ongoing youth safety work at Meta, today we’re announcing new tools and features to keep young people even safer on Instagram.
  • We’ll take a stricter approach to what we recommend to teens on Instagram, we’ll stop people from tagging or mentioning teens that don’t follow them, we’ll nudge teens towards different topics if they’ve been dwelling on one topic for a long time, and we’re launching the Take A Break feature in the US, UK, Ireland, Canada, Australia and New Zealand. 
  • We’ll also launch our first tools for parents and guardians to see how much time their teens spend on Instagram and set time limits. And we’ll have a new educational hub for parents and guardians.

Every day I see the positive impact that Instagram has for young people everywhere. I’m proud that our platform is a place where teens can spend time with the people they care about, explore their interests, and explore who they are. 

I want to make sure that it stays that way, which means above all keeping them safe on Instagram. We’ll continue doing research, consulting with experts, and testing new concepts to better serve teens.

Today, I’d like to clarify some of the work that we’ve been doing for a long time, and also lay out a few new things that we’ve been developing to meaningfully improve the experience on Instagram for teens, parents and guardians. This includes developing new tools for parents and guardians and launching Take A Break.

Involving Parents and Guardians in Their Teens’ Experience on Instagram

  • We’re launching our first tools for parents and guardians early next year.
  • We’re introducing a new educational hub for parents and guardians.

Parents and guardians know what’s best for their teens, so we plan to launch our first tools in March to help them guide and support their teens on Instagram. Parents and guardians will be able to view how much time their teens spend on Instagram and set time limits. We’ll also give teens a new option to notify their parents if they report someone, giving their parents the opportunity to talk about it with them. This is the first version of these tools; we’ll continue to add more options over time.

We’re also developing a new educational hub for parents and guardians that will include additional resources, like product tutorials and tips from experts, to help them discuss social media use with their teens.

Screenshots of time spent on Instagram and time limits

Providing Teens with More Tools to Better Manage Their Instagram Experience

  • We previously announced the development of Take A Break, and we’re launching it in the US, UK, Ireland, Canada, New Zealand and Australia today.
  • We’re also starting to test a new experience for teens to better manage their digital footprint on Instagram.

It’s important to me that people feel good about the time they spend on Instagram, so today we’re launching Take A Break to empower people to make informed decisions about how they’re spending their time. If someone has been scrolling for a certain amount of time, we’ll ask them to take a break from Instagram and suggest that they set reminders to take more breaks in the future. We’ll also show them expert-backed tips to help them reflect and reset. 

ALSO READ:  Startups bringing Pakistan's farming into digital age

To make sure that teens are aware of this feature, we’ll show them notifications suggesting they turn these reminders on. We’re encouraged to see that teens are using Take A Break. Early test results show that once teens set the reminders, more than 90% of them keep them on. We’re launching this feature in the US, UK, Ireland, Canada, Australia, and New Zealand today, and we’ll bring it to everyone by early next year. 

Screenshots of Take a Break feature on Instagram

The Take a Break reminders build on our existing time management tools including Daily Limit, which lets people know when they’ve reached the total amount of time they want to spend on Instagram each day, and offers the ability to mute notifications from Instagram. 

We’re encouraged that experts see the value of these features, including Boris Radanović, UK Safer Internet Centre, who said, “We welcome Instagram’s new Take A Break feature, which we hope will be a meaningful way to encourage healthy social media use, particularly among younger users. Whilst taking regular breaks from screens has been challenging recently, it has been good advice for many years, and initiatives that encourage this are to be supported. We will continue to work with Instagram in this regard and hope that this represents a step in the right direction.” 

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Anne Collier at The Net Safety Collaborative, who said, “I love ‘Take a Break’ because it gives young users better control over their experiences on Instagram. Because we know that agency – the power to make choices and take action – is vital to adolescent wellbeing and mental health,” and Dr. Alfiee M. Breland-Noble, a psychologist and founder of mental health nonprofit the AAKOMA project, who said, “It is imperative that we equip a diverse population of Gen Z and Gen Alpha youth with the necessary coping skills and tech tools to help them effectively manage their social media use. The well-being of diverse teens, including marginalized youth who face a host of unique societal challenges, is an imperative for me. It was therefore my pleasure to contribute my 25+ years of scientific and clinical knowledge to the development of the ‘Take a Break’ feature for Instagram. This feature is one necessary positive tool to support young people’s well-being within the context of healthy social media engagement.”

We’re also starting to test a new experience for people to see and manage their Instagram activity. We know that as teens grow up, they want more control over how they show up both online and offline so, for the first time, they will be able to bulk delete content they’ve posted like photos and videos, as well as their previous likes and comments. While available to everyone, I think this tool is particularly important for teens to more fully understand what information they’ve shared on Instagram, what is visible to others, and to have an easier way to manage their digital footprint. This new experience will be available to everyone in January.

Screenshots of Your Activity on Instagram

Developing New Features to Make Instagram Safer for Teens 

  • We’ll stop people from tagging or mentioning teens that don’t follow them.
  • We’ll be stricter about what we recommend to teens in Search, Explore, Hashtags and Suggested Accounts.
  • We’ll start nudging teens towards different topics if they’ve been dwelling on one topic for a while.
ALSO READ:  How to Learn Social Media Without Getting Scammed

Earlier this year, we began defaulting teens into private accounts when they signed up for Instagram, and we stopped adults from being able to DM teens who don’t follow them. 

Now, we’ll also switch off the ability for people to tag or mention teens who don’t follow them, or to include their content in Reels Remixes or Guides by default when they first join Instagram. We’re testing these changes to further minimize the possibility that teens will hear from those they don’t know, or don’t want to hear from, and plan to make them available to everyone early next year. 

Teen Privacy settings on Instagram

In July, we launched the Sensitive Content Control, which allows people to decide how much sensitive content shows up in Explore. The control has three options: Allow, Limit and Limit Even More. “Limit” is the default state for everyone and based on our Recommendation Guidelines, “Allow” enables people to see more sensitive content, whereas “Limit Even More” means they see less of this content than the default state. The “Allow” option has always been unavailable to people under the age of 18.

Sensitive Content Control on Instagram

We’re exploring expanding the “Limit Even More” state beyond Explore for teens. This will make it more difficult for teens to come across potentially harmful or sensitive content or accounts in Search, Explore, Hashtags, Reels and Suggested Accounts. We’re in the early stages of this idea and will have more to share in time.

Lastly, our research shows — and external experts agree — that if people are dwelling on one topic for a while, it could be helpful to nudge them towards other topics at the right moment. That’s why we’re building a new experience that will nudge people towards other topics if they’ve been dwelling on one topic for a while. We’ll have more to share on this, and changes we’re making when it comes to content and accounts we recommend to teens, soon.

Screenshot of nudging towards another topic

Dr. Phillippa Diedrichs, a Professor of Psychology at the Centre for Appearance Research at the University of West England Bristol, agreed that nudging techniques show promise, saying “over the past eight months, I’ve been working with the Instagram team to brainstorm ways to help users have a positive experience and avoid social comparisons. Nudges are a behaviour change technique studied by behavioural economists for over a decade. They’ve been applied successfully to issues like climate change, employee well-being and altruism. More recently, digital nudges have been studied as a way to improve users’ experiences online without compromising their freedom and personal choice.” 

This is just a snapshot of our work. We’re also continuing to develop innovative new solutions to verify people’s ages on Instagram, for example. 

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As always, I’m grateful to the experts and researchers who lend us their expertise in critical areas like child development, teen mental health and online safety, and I continue to welcome productive collaboration with lawmakers and policymakers on our shared goal of creating an online world that both benefits and protects many generations to come.

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