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Master Plan to Announce your Startup Business



Marketing and  Advertising have been  correlative    since  Advertising is  done  for  non-personal , new  service  or products or  for  improved  products where as  marketing is  also personal but there  is  bit difference  between them as  Defines the  main difference as :   Advertising: “ The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.” Where  as  Marketing is defined as : “The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.”

Many new businesses or companies announce their entry  into  market by  advertising  which  include  both display  advertising such  billboards  , banners   and  online  adverting through  ad networks  such  as  Google  , Yahoo , Microsoft  or Adbrite. They also advertise their business in the Newspaper classifieds  or  Display  ads  spending  thousands  of  dollars  just  for  single  day  . The Startups spend huge amount on advertising and marketing.

The  companies  should  utilize  or  consider  the  free  resources  available  for  marketing  or  press  release  distribution such  as  , , ,  , and  get  massive  exposure  and  reach  . Other options  could be  the  social media  since  every  socialized  item  could  result more  sales  and  consequently  more  revenue  for  your  Startup  to take  off  . The Social media  such as  Twitter  , facebook  , linkedin etc  have  been  the  real  boon for  business  startups  to maximize  their  sales  .

  For  web launches  , you may consider  the  startup  guides  and  review  sites  such as  ,  ,  . ,  , , and for  free  startups  reviews  so that  you  may  be  introduced  to the  world  and  start  boosting your  credibility  and  client base  .  The  startups  are  usually  self financed   but there is  abundance  of  startups  which  financed  by  venture  capital  or  corporate  .  The  startups  are  like  week  bridges   in their  early day and  even a  single  mistake  may  cause  huge  damage  or  collateral damage  which  could  hardly be  repaired  easily and  rapidly  .

Therefore  , the  business  startups  need  to take  care  of  every segment  from  business  plan development to  Consulting ,  Outsourcing and  recruitment so that your  Business  statistics  should  always  show  the  erected  curves  rather  than ups and  downs  or  zigzags  over the  graph . 

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Private equity is buying up America’s newspapers



America’s local newspapers have been struggling to stay afloat for years. Since 2005 roughly 2,200 of them have folded. Private-equity firms, which often swoop on businesses in distress, have descended on the industry. The share of American newspapers owned by private-equity groups increased from 5% to 23% between 2001 and 2019 (see chart).

The covid-19 pandemic has presented new opportunities for buy-outs of troubled media companies. That has led many of those who read the papers, or write for them, to fear that buy-out barons’ readiness to slash costs and seek out new sources of revenue will be bad for newsrooms. New evidence suggests that things are not quite that simple.

In a new working paper, researchers at the California Institute of Technology and New York University compare how newspapers that were purchased by private-equity firms have fared relative to those that were not. Some of the findings seem to confirm the fear of those newspaper readers and writers who see private-equity types as heartless vulture capitalists unconcerned about democracy.

After private-equity buy-outs, for example, newspapers laid off more reporters and editors. Across a sample of 766 American publications (accounting for around 45% of total circulation), payrolls were about 7% lower after a couple of years at those with new private-equity capital relative to those without such capital. The researchers also identified a 16.7% relative decline in the number of articles written within five years of the buy-outs.

And the focus of coverage shifted from local to national news: the share of articles on local politics dropped by about a tenth. That looks worrying in the context of a study published last year, by researchers at Colorado State University, Louisiana State University and Texas a&m University, which concluded that when readers consume national news their views become more polarised. Poor local coverage is also associated with less competitive mayoral elections, and newsroom staff shortages are linked to lower voter turnout.


Local news may, though, be a losing battle from the business perspective. Local reporting is expensive, because it requires journalists on the ground and cannot be syndicated. Moreover, readers appear increasingly apathetic towards local news—a survey in 2018 by the Pew Research Centre, a think-tank, found that only 14% of respondents paid for local papers that year—and instead seek out national online media.


As for the size of newsrooms, things could have been much worse were it not for private equity. For the study also found that newspapers which had been bought out were 75% less likely to shut down than if they hadn’t been. Dailies were also 60% less likely to become weeklies—a common downgrade for many a suffering rag.

The study’s authors caution that they cannot estimate the general causal effect of private-equity buy-outs on the press, but only the observed effect on the newspapers in their sample. Private-equity firms do not purchase newspapers randomly. They target failing newsrooms with potential for turnaround; papers with low circulation but high advertising rates (the price charged to advertisers per square inch) were likelier to be bought. But for the newspapers studied, the buy-outs may have been what allowed them to survive. The accompanying weakening of newsrooms and nationalization of news may be the lesser of two evils. 

Via Economist

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Pakistan Consumer Confidence Index increased by 8.8% in Q4 2021



Pakistan’s Consumer Confidence Index has increased to 77.0 points in Q4 2021 (Oct-Dec), compared to 70.8 points in Q3 2021 (Jul-Sept), translating into 8.8% quarter on quarter increase, according to a report ‘Pakistan Consumer Confidence Index (CCI)’ for Q4 2021 jointly issued by the Dun & Bradstreet Pakistan and Gallup Pakistan on Thursday.

This improvement in sentiment is driven primarily by improvement in future expectations as respondents reported a greater increase in Future Expectations (up 13.6%) compared to Current Situation (up 2.3%) in this quarter.

During the current quarter, all CCI parameters witnessed a slight improvement while still indicating pessimism, driven primarily by increase in future expectations (up 13.6%) Q-o-Q. Overall increase primarily stemmed from improved perceptions regarding Household Savings (up 16.3%), the report added.

Unemployment continues to drag consumers’ enthusiasm and remained the most pessimistic parameter (NI = 55.3). Across all parameters, consumers were only optimistic regarding Future Financial Situation (NI = 109.3). During Q4 2021 survey, 91% consumers believed that daily essentials have continued to become expensive/very expensive in the last 6 months compared to 94% in Q3 2021.

Nauman Lakhani, Country Lead of Dun & Bradstreet in Pakistan stated, “The eighth issue of Pakistan Consumer Confidence marks the end of the calendar year 2021 and completion of two cycles of CCI.


Current Consumer Confidence growth of almost 9% as compared to the sharp decline last quarter is healthy, but consumers remain in the ‘pessimistic’ zone. The slight improvement is a likely indication of normalizing demand, amidst people adapting to the ‘new normal’.”
Bilal Ijaz Gilani, Executive Director Gallup Pakistan, added, “The current quarter results show improvement in overall consumer sentiment, driven largely by improved expectation for future.

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Having said this, the overall sentiment remains in the negative with majority rating current and future situation of their finances to be in dire straits.

“Given the continued pressure of inflation, slow economic growth and disparity between small vs large and those selling to domestic vs international markets growing, the chances of sentiments improving drastically in the short term are low as well. Businesses therefore need to keep this current and short-term forecast in mind while planning for expansion,” he added.

The CCI report has been developed by assessing Consumers’ Confidence about the economy as well as their personal financial situation. The Index covers four key parameters i.e., Household Financial Situation, Country’s Economic Condition, Unemployment, and Household Savings. The Index reflects ‘Current Situation’ (economic changes witnessed in the last six months), as well as ‘Future Expectations’ (changes expected for next six months) of consumers across the country.

The CCI ranges from 0 to 200, with 100 as the neutral value. A score of less than 100 indicates pessimism while a score of more than 100 indicates optimism.

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Pakistan’s economy has been on a ventilator. Our imports are manifold compared to exports, hence a great trade deficit exists. To handle this dilemma, we need short-term as well as long-term measures. One of the most important long-term measures that we must pursue, is to establish and support local businesses. Attracting international investments is also imperative to make the Pakistani Rupee stronger.

Fortunately, in the last few years, many incubators and accelerators have been working to support start-ups and to promote businesses. Though often considered synonyms, incubators and accelerators actually function differently. The entrepreneurs must first determine whether they need an incubator or an accelerator at the respective stage of a business’s life cycle.

Incubators give start-ups the support to establish their businesses right at the beginning. Most start-ups have unrefined ideas and lack the business acumen to execute. Incubators enable them in the transition from an innovative idea to a reality. A mature idea with an organized business model enables the startup in making a better pitch to venture capitalists.

Accelerators, on the other hand, work as a catalyst in accelerating the growth of existing companies who have streamlined their ideas. These progressive programs build upon the start-up’s foundation to catapult them towards to the venture capitalists and investors. The dream of every start-up is to obtain capital by pitching to the investors and venture capitalists. The venture capitalist invests in a business with positive future prospects, against a share in equity.

Pakistan has a great potential to produce quality entrepreneurs, hence it’s a perfect hotbed for venture capitalists. Here are some top start-ups created in our very own homeland.


1) ($29 million) was founded in 2006, it’s the most well-funded startup of Pakistan. Co-founded by two brothers, is considered to be the best property portal of Pakistan which allows for the buying, selling, and renting the properties in major cities of Pakistan. has been able to secure $29 million of disclosed venture capital funding to date. During the recent funding, its value was estimated at around $80 Million.

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2) Airlift ($14.2 million)

It’s an app-based decentralized mass transit service provider that allows users to commute on fixed routes. Founded in 2018 by Usman Gul and Ahmed Ayub, Airlift successfully captured the market niche untapped by Uber and Careem in Pakistan. Airlift has successfully secured $14.2 million of disclosed venture capital funding, most of it was raised in 2019.

3) ($8.5 million)

Monis Rehman founded in 2005 to post jobs for his existing company. In 2006, it got converted into a full-fledged employment website. Today, is considered the best website for employers and job seekers in Pakistan. has successfully secured $8.5 million of disclosed venture capital to date.

4) Bykea ($5.7 million)

Bykea is an on-demand ride hailing and parcel delivery startup founded in 2016 by Muneeb Maayr. It has successfully secured $5.7 million of disclosed venture capital till date.

5) Inov8 ($5.4 million)

Inov8 is an innovative B2B payment solution founded in 2004. It specializes in mobile banking, e-commerce, and branchless banking. Inov8 secured an investment amounting to $5.4 million from the Dubai-based Venture Capitalist Nahyan bin Mubarak Al Nahyan.


6) Finja ($2.5 million)

Finja was founded by Monis Rahman, Qasif Shahid, and Umer Munawar in 2015. It offers both B2B and B2C payment solutions. Finja has successfully secured $2.5 million of disclosed venture capital funding to date.

7) Sastaticket ($1.5 million) founded in 2016, is an online travel agency. It provides convenient air travel, hotel, and holiday packages. has secured an investment of $1.5 million from Gobi Partners, a China-based venture capital fund.

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8) Oladoc ($1.2 million)

Oladoc is a Health based tech startup that makes it easier for users in searching and booking a medical health professional. Oladoc has successfully secured $1.2 million of disclosed venture capital funding to date.

9) Tez Financial Services ($1.1 million)

Tez Financial Services is a finance based Tech-startup which provides financial services to unbanked Pakistanis. It has successfully secured an investment of $1.1 million from Pakistan-based Planet N Group of Companies, San Francisco-based Omidyar Network and Washington, DC-based Accion Venture Lab.

10) ($1 million) is an e-commerce retailer which deals with groceries, apparel & electronics.  It successfully secured an investment of $1 million from angel investors, Noor Abid and Nadeem Hussain.

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