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Email Marketing why’s and How’s

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The Email  marketing now a days  has  been  very effective  for  keeping  in touch  with the  customers  or  regular  buyers  of  your  services or  products .  The Email  marketing gives  you  more  chances  for  targeting the  people  or  clients  who  have been  frequent  buyers or  might be  interested  in your  new  or  much  improved  services  . If  you  ask  the  question  why  the  email  marketing is  important ?  Then  , the  most simple answer  could  be  that  the  email  marketing is  much  focused  and  more  client  oriented  since your keep  your  clients  updated  round the clock and  they get  the  updates  from your  company  regarding  new  services you have  offered  or serving  a  new  improved  service  or  internal service  notifications  such  as  website Maintenance  , Technical  Problems  or  product  or service  oriented updates.

                 
Now  the  question  arises about  the  contacts  that  how  much  email  contacts  you have  and  among  them  who  must be  more  interested  in your  offers  such as  Free  offers  , discount prices  or  other similar  buyer  promotions  which rally  attract more  customers  and  resulting more  perks  in your  account . The  Email marketing  builds  the  strong  base  for  the  Startups  or  small business  owners  and  could  play  a  pivotal  role  I  getting  more  attention  from  the  prospective  buyers  from  the  prospective  buyers  .

                
You can use  your  personal  contacts  , business  contacts  , search  some  online  directories  of  business  or  such other  resources in order  to  make  a  massive  distribution of  your  business  to the people  in the email accounts  . Your  Email  Newsletter  could  turn to be  fully  business  newsletter  within  months  if  you  issue  it  every weekend  or  Sundays  since  these  are  the days  when people  get  free  very early and  you can draw  their  attention towards  your  business  products  or  services  of  their  interest  .

               
For  marketing purposes  , you must  engage  a  professional designer  for  designing  an  email marketing template  similar  to  your  website  home page along with  your  company logo   so that  the  readers  must  recognize  your  email  marketing newsletter  that  they are  the  customers  of  their  website  and  they had  expressed  their  interest in the  features  or  services   . Good  Email marketing Newsletters  always bear  the  senders  email  address  along with  business  address  so  that  the  users  could  recognize  you  as  original  email  not a  Spam  mail  . It also advisable  to  suggest  readers  to white list your  email  so that  your  email newsletter  should  be  delivered  in the  inbox  safely rather  than going into Spam or  junk  mail  folder  which is  like  dustbin or  recycle  bin  for  useless  and worthless  items . 

                 
If you  have  under  100 contacts  the  you must  go  for  free  option until  you reach  500 to 1000  then  you  must  upgrade  to  paid  email  marketing which gives  more option for  email  delivery  and reading  reports  both  in  numbers  as well as graphic  presentation which  gives  the  ideas  about the  effectiveness  of  the  Email Marketing newsletter  and  its readership  statistics  .  

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For  Creating  Good and  effective  newsletter  it must have  good  design  along with compelling  headlines  along  attractive  subject  line  so  that  the  opt-in  subscribers  or  contacts  may  be  compelled  to  read  your  newsletter  after being  attracted  from  its  subject since  compelling  headlines  may result more  readership than  static or  simple  headline  compare  the  headlines  simple  :  information for  startups  businesses  to  succeed  and  the  compelling   headline :  “Top  secrets  to boost your  Startup  Success “ .

              
Since  former is  just an ordinary text  where  as    the later has  more  compelling value  with the high keywords  such as  “top”  , “secrets”  , “boost”  and  “success”  .Therefore  , keyword  research is  necessary  . You can use  google  ad words  tool  for  keyword traffic  or  google  search engine  for putting the  headline  keywords  in search  box  . This will really help you to find out the most compelling and suitable keywords.   

               
Finally , how  to find  the best free  and paid  email  marketing  service  to  initiate  email marketing campaign  for  border  audience  and  massive  distribution . So far  as  the  community  has  rated  the best free  email  marketing software  is  Email  Marketing Professional 2.0  which 100%  Free  to use  .  The best free email marketing service for basic services are Emailserving.com   . 

              
The  mailchimp.com is  yet another email  marketing service  which gives  you  chance  to  send email  newsletters  up to  1000  subscribers  for  Free  . When  you cross  1000  limit then  they also  offer  some  cheapest and  lowest  packages  as  per  your  budget.  Many  fellow  bloggers  prefer  awebar.com for  email  marketing   or  newsletter  distribution  since  aweber  offers  most  cost-effective  package  for  paid  email marketing  . Where as  Icontact is  also  considered  the best  email marketing service  by  many  marketers  due to  its  award wining  features and  reliability  for  delivery of  messages , followed  by constant contact and  benchmark email  services . 

               
All  you have  to do just to  look  into  your  pocket  and choose  the  right option  matching  your  budget and  enjoy  the  smooth  email marketing campaign and  boost your  sales  and  keep on sharing  updates  with the  subscribers .

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Freelance Business

6 Non-Monetary Incentives for Remote Employees That They Will Actually Care About

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Employee rewards and job perks come in many forms, and coming up with meaningful non-monetary incentives for a remote workforce requires creativity. Here are six of the best ways to recognize the successes of your remote workers—and employees in general.

Non-monetary incentives for remote employees that work

1. Personalized tangible gifts

While trophies and personalized apparel are common perks for in-office employees, many companies don’t extend these same gestures to their remote workers. As a result, those companies are missing out on an effective employee motivator.

Besides creating an atmosphere of friendly competition and recognition for top performers, gifts provide employees with physical reminders of their achievements and the company’s appreciation. In addition, gifts serve as work motivators to the employees who receive them and other team members.

2. Workstation support

While remote work offers many benefits to employees, one potential drawback is the cost of creating a home office space. This is an area where businesses can provide a valuable perk to their remote workers. For example, Shopify provides its remote employees with a $1,000 budget for home office equipment, ensuring everyone has an appropriate workspace.

Consider including in your budget ways to help employees get the office furniture and accessories they need to be comfortable and focused when they work from home. Businesses already invest in providing professional environments and ergonomic workspaces for in-office employees, and reap the rewards of increased motivation and productivity. Extending this non-monetary incentive to remote employees is a win-win situation.

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3. Celebrate their successes, no matter the distance

It’s easy for remote workers to be left out of celebrations and miss out on opportunities for the team and wider business to recognize their successes. This can create a feeling that remote workers are less central to the business than their in-office counterparts. Make sure to announce the recent successes of employees through company emails, newsletters, or social media to reinforce a worker’s value to the business as a whole and act as a non-monetary incentive.

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4. Flexible work schedules and time off

Flexible work options are one of the most popular work perks, especially for remote workers. Offering remote employees more control over their schedules adds an additional perk to the job, and also boosts motivation and productivity in the long term. In fact, according to a Gartner survey, 43% of remote workers say that having flexibility with their working hours is the most significant factor in increasing their productivity.

5. Online professional development courses

Giving your employees time off to attend an event or workshop that can benefit their career is a great non-monetary incentive for remote employees. Helping them pursue opportunities that matter to them ensures they will see your company as a place they can build a career.

Similarly, consider getting teams together for in-person group events and team-building exercises to reward their hard work or for reaching an important milestone. Unfortunately, this might not be possible for teams spread across multiple regions or countries. But if you are able to bring employees together, the opportunity for remote workers to build relationships in person can be invaluable for the team.

6. Online one-on-one feedback

Individual feedback and coaching are often overlooked as job perks, but they can significantly impact job satisfaction. Offering constructive feedback to employees helps workers improve their skills as well as gives them a better understanding of your business. In addition, encourage employees to provide you with their feedback on how the business can be improved and to suggest changes that will enable them to improve their output.

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Why Skilled Trade Jobs Are Safer from Automation Than You Think

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Fewer workers today enter the trades than in years past. The expectation that trade work will fade away has encouraged many to pursue white-collar jobs instead, leading to a skilled trade worker shortage. And yet the projection that automation will disrupt blue-collar trade jobs sooner than so-called “knowledge worker” jobs is misleading.

Automation will reduce the demand for trade labor over time. But many physical requirements of these jobs are surprisingly hard to automate, and the essential nature of trade work will continue to buoy demand.

More importantly, skilled trades require entrepreneurial and creative thinking, which offer more robust protection from automation.

The skilled trade worker shortage and continued demand

Workers are abandoning the trades at a faster rate than the trades are being automated. The labor supply decrease outpaces any decrease in demand, which is why wages are rising faster than ever for skilled technicians.

One reason the demand for skilled trades remains stable is that these jobs are essential. In the face of a disaster, service technicians are required to keep systems running. In the past year alone, I’ve seen our business’s technicians work around the clock in snowstorms, power outages, and a pandemic to keep critical sites like hospitals and government facilities operational.

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Economists like Gary Shilling have tracked the growth of blue-collar and manual service wages over the last several years and find that blue-collar wages are growing faster than white-collar wages. In fact, they’ve had the largest pay bump across all industries, a trend that has continued even as the economic shock of the pandemic has subsided.

Skilled trades are more protected from automation than you think

There is reason to believe this wage trend may continue, because even as fewer people enter the trades, most dimensions of these jobs have proven resilient to automation. Don’t expect that to change soon.

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We tend to overstate the risk automation poses to the skilled trades relative to white-collar jobs. The jobs of lawyers, doctors, even computer programmers, all consist of some repeatable tasks which are more readily automated—and many other tasks that require complex and creative problem-solving skills less ripe for automation.

In my experience working with technicians, electricians, and plumbers, I have found that the mix of rote and creative tasks is not so different from many white-collar professions. And skilled trade jobs require more physical labor in environments where robots will remain clumsy and expensive for the foreseeable future.

McKinsey Report concludes that “[t]hose professions highly dependent on…physical work in a predictable environment…are likely to be the most affected [by automation].” Many mistakenly think of the trades as fitting the bill: men mindlessly hammering away at nails or pulling cables. In fact, skilled trades require technicians to think creatively in unpredictable environments.

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During my time in the field with technicians, I’ve never seen two mechanical rooms that look the same. Service technicians troubleshoot numerous issues with limited information and under considerable time pressure. The solution often isn’t straightforward or formulaic. Though we have estimation tools to price a job, a technician often needs to examine the site because the equipment, piping, and valves come from various OEMs and are laid out differently in each property.

Even as automated systems improve, many tasks are likely to require human involvement: a controls system may determine that a part is broken, but a human must properly wire and install a new one.  In fact, the trajectory of artificial intelligence suggests humans will remain important for skilled manual work. AI has successfully mastered complicated cognitive tasks even as robotics has struggled with simpler physical ones.

ALSO READ:  Why Skilled Trade Jobs Are Safer from Automation Than You Think

A machine can beat humans at Go—a strategy game with more moves than there are atoms in the universe—but a robot can’t load the dishwasher. Simply accessing the equipment may make it prohibitive for automation: units are in basements, on rooftops, and in hard-to-reach areas that would be difficult or costly for a machine to access.

Skilled trades require many of the soft skills we associate with white collar work

Of course, if physical labor were the only defense against automation, these trades would soon cease to be skilled, and anyone could do them. The more important—and often overlooked—reason why demand for skilled trades will remain stable is that they require substantial entrepreneurial and interpersonal skills.

The same McKinsey Report notes that “occupations that require application of expertise, interaction with stakeholders…or a high degree of social and emotional response will be less susceptible to automation…” Many completely miss the fact that skilled trade work requires these very same skills. Skilled tradespeople are on the front lines and face the customer.

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I have seen our service technicians explain issues to clients, calm an alarmed property manager, and recommend the best solution after listening to the customer’s unique needs and preferences. The most successful technicians not only possess deep technical expertise, but the interpersonal skills that win them customer loyalty.

Skilled tradesmen aren’t going anywhere

The skills that make trade workers most successful today are the same ones that will help defend them from automation in the future. Ironically, they are the same attributes we value in knowledge jobs: creativity, entrepreneurism, and social acumen. But most of us fail to see the similarity.

Those who do, and choose the trades, benefit from both the security and the earnings these dignified careers offer.

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The 10 Biggest PR Pitch Pet Peeves, According to a Seasoned Freelancer

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With most brands comes a PR team, either in-house and/or a PR agency, and with that comes a group of people whose job it is to gain editorial or social media coverage. That means the relationship between PR pros and freelance writers is an important one. The last thing a writer needs is for their time to be wasted, so if you’re looking for coverage, avoid making the following mistakes.

Sending out numerous blast pitches to the same writer time and time again

Email blasts are annoying, and most of the time they’re dull, dumbed-down and sloppy. I want something that makes me feel like I’m reading something that’s geared towards my readers and I; not to a fifth-grader and their friends.

2. Not proofreading your pitch beforehand

No, I don’t want to be called by the wrong name, nor do I want to waste my time deciphering what you mean. Writing for high-profile publications means I receive hundreds of pitches in my inbox every day, and I don’t have the time to try to put together two-plus-two. As a publicist, your message should be concise and easy on the eyes.

3. Assuming freelancers are just bloggers with no editorial standards

You’re joking right? My editor will see this, and I hope that they laugh. What is Entrepreneur, your personal blog now? If you want a blog and or low-quality blog-like content, you’re more than welcome to seek that out, but that’s not the type of writing I do. 

4. Pestering me for a response when I’m away from email for a few hours and then ghosting me

Imagine me having a life and not always being on my devices; I will get to you when I get to you, mostly the same day, and if not, as soon as possible. If we talk, and then you ghost me, it puts a sour taste in my mouth as a writer, and it shows me that I can’t trust you as a publicist. If you found someone else from the publication to write the article, telling me would be better than ghosting me.

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5. Wanting your client to write the article instead of me

I’m the writer here; not your client. A writer and their editors know the publication and what works for it best. 

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6. Not knowing which publication you’re pitching me for

If you’ve read my most recent stuff, you’d notice that I’ve been contributing to Entrepreneur more than any other platform recently. I’m also pretty active on social media, where I share links to my recent writing. Although I’m more than happy to clarify for you, it’s irritating when you don’t check out my most recent work before coming to me with a pitch.

7. Pitching all the writers from the same website

This can cause major confusion, because pitching writers who don’t know each other, as well as editors, means multiple writers could end up pursuing the same story. Stick to either an editor and or one writer who you know well, and you might have a better chance at getting your pitch turned into an article.

8. Pitching me last-minute for content that should’ve been pitched ahead of time

No writer or editor can pull content out of thin air for you, no matter how big their team is. I can’t get a roundup for the Super Bowl out in two days. I can work under tight deadlines though; you just need to pitch accordingly so my editors have time to, you know, edit.

9. Not understanding that I’m just the writer, not the editor

I can only do so much, and if you want a say with my editor, I will be more than happy to put you two in touch. I can’t guarantee anything, so for clarification purposes, please, talk to my editor. Don’t pressure me into guaranteed coverage, because I can’t do that for you.

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10. Sending me a pitch, inviting me to a relevant event, and then never following up

Do you want your content or not? Because with the amount of pitches that I get, I need to allocate my time among emails, personal life and writing. I can’t follow up for you; you’re the publicist that invited me to the event, and a thanks for coming to the event would be nice.

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