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6 million videos removed in Pakistan by TikTok for violating community guidelines



Pakistan ranks 4th on the global list of the largest volume of videos taken down for violating community guidelines.

In the third quarter of 2021, TikTok, the world’s most popular short-form video platform, removed more than 6 million videos from Pakistan, placing it fourth in the world for the most videos taken down for Community Guidelines violations.

On Monday, TikTok issued its Community Guidelines Enforcement Report, which details the number and nature of infringing content and accounts that have been removed from the social media platform.

73.9 percent of content inciting abuse and harassment was proactively removed, and 72.4 percent of hateful videos were also removed before anybody reported them, according to the rules.

TikTok will soon force personalized ads on its users

Between July 1 and September 30 of 2021, 91 million videos were removed globally, accounting for around 1 percent of all videos uploaded. Nearly 95 percent of those videos were taken down before a user reported them, with 88 percent being taken down before they gained any views and 93 percent being taken down within 24 hours of being posted.

TikTok has updated its Community Guidelines in order to better promote the platform’s integrity and the well-being of its users.

The sorts of activity and content that will be taken off from the platform or declared ineligible for recommendation in the ‘For You’ feed are clarified or expanded upon in these updates.


Via Mashable.PK

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Press Release

Tesla plans to resume production at its Shanghai plant from April 4



SHANGHAI: Tesla is aiming to resume production at its Shanghai factory from Monday, two sources familiar with the matter said, as it expects to see its first batch of workers released from a lockdown the city imposed to combat a surge in COVID-19 cases.

Production at the US automaker’s Shanghai factory, which produces cars for the China market and is also a crucial export hub, has been halted since March 28 as the government launched a two-stage lockdown that started in areas east of the city’s Huangpu River where Tesla’s plant is located.

Still, Tesla’s resumption plans could change due to Shanghai’s evolving COVID-19 policies, one of the sources told Reuters.

Tesla had originally hoped to only halt operations for four days, but cancelled production plans for Friday and Saturday after the authorities extended tight movement restrictions in the eastern half of the city. Virtually all of the Shanghai is currently under lockdown.

The seven-day stoppage marks one of the longest suspensions since the factory started production in late 2019.


Tesla manufactures 6,000 Model 3 and 10,000 Model Y cars per week at its Shanghai factory, one of the people said. Tesla did not immediately respond to requests for comment.

“This was an exceptionally difficult quarter due to supply chain interruptions & China zero Covid policy,” its chief executive officer Elon Musk said in a tweet on Saturday.

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Digital Banking

Pakistan Consumer Confidence Index increased by 8.8% in Q4 2021



Pakistan’s Consumer Confidence Index has increased to 77.0 points in Q4 2021 (Oct-Dec), compared to 70.8 points in Q3 2021 (Jul-Sept), translating into 8.8% quarter on quarter increase, according to a report ‘Pakistan Consumer Confidence Index (CCI)’ for Q4 2021 jointly issued by the Dun & Bradstreet Pakistan and Gallup Pakistan on Thursday.

This improvement in sentiment is driven primarily by improvement in future expectations as respondents reported a greater increase in Future Expectations (up 13.6%) compared to Current Situation (up 2.3%) in this quarter.

During the current quarter, all CCI parameters witnessed a slight improvement while still indicating pessimism, driven primarily by increase in future expectations (up 13.6%) Q-o-Q. Overall increase primarily stemmed from improved perceptions regarding Household Savings (up 16.3%), the report added.

Unemployment continues to drag consumers’ enthusiasm and remained the most pessimistic parameter (NI = 55.3). Across all parameters, consumers were only optimistic regarding Future Financial Situation (NI = 109.3). During Q4 2021 survey, 91% consumers believed that daily essentials have continued to become expensive/very expensive in the last 6 months compared to 94% in Q3 2021.

Nauman Lakhani, Country Lead of Dun & Bradstreet in Pakistan stated, “The eighth issue of Pakistan Consumer Confidence marks the end of the calendar year 2021 and completion of two cycles of CCI.


Current Consumer Confidence growth of almost 9% as compared to the sharp decline last quarter is healthy, but consumers remain in the ‘pessimistic’ zone. The slight improvement is a likely indication of normalizing demand, amidst people adapting to the ‘new normal’.”
Bilal Ijaz Gilani, Executive Director Gallup Pakistan, added, “The current quarter results show improvement in overall consumer sentiment, driven largely by improved expectation for future.

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Having said this, the overall sentiment remains in the negative with majority rating current and future situation of their finances to be in dire straits.

“Given the continued pressure of inflation, slow economic growth and disparity between small vs large and those selling to domestic vs international markets growing, the chances of sentiments improving drastically in the short term are low as well. Businesses therefore need to keep this current and short-term forecast in mind while planning for expansion,” he added.

The CCI report has been developed by assessing Consumers’ Confidence about the economy as well as their personal financial situation. The Index covers four key parameters i.e., Household Financial Situation, Country’s Economic Condition, Unemployment, and Household Savings. The Index reflects ‘Current Situation’ (economic changes witnessed in the last six months), as well as ‘Future Expectations’ (changes expected for next six months) of consumers across the country.

The CCI ranges from 0 to 200, with 100 as the neutral value. A score of less than 100 indicates pessimism while a score of more than 100 indicates optimism.

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5 Tech Brand Case Studies That Will Inspire You



I am a self-proclaimed restaurant connoisseur. I love food, so it’s hard for me to pass up an opportunity to try out the latest and greatest plant-based, CBD-infused, color changing, taste bud altering dishes that are on every block in NYC.

A few years ago, this expensive hobby motivated me to draft up a new year’s resolution to spend less money at restaurants. It went really well—all I had to do was drink enough espresso martinis with the meal to forget I even spent $150 in the first place.

I’m only kidding—don’t be like me and make vague new year’s resolutions because unsurprisingly, it’s about that time of year where nearly two-thirds of all resolutions have already been abandoned.

Both personal and professional resolutions have one thing in common: in order to stand a chance at success, they need to include measurable goals and a plan-of-action.

In the digital era, more and more companies are relying on data analytics software for their content analytics. With strategic content methodologies, intuitive engagement metrics, and a remarkable talent network, Contently helps these brands optimize their content to tell great stories and see quantifiable results that a lackluster new year’s resolution just can’t deliver.


If you’re looking to expand your content, you’re in the right place. Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. 

1. How Dell Perspectives Grew Its Audience 200 Percent and Launched a Digiday Award Winning Content Site Through Bold Impact Storytelling

Dell Perspectives Tech Case Study

In order to reach the c-suite of tomorrow, Dell knew it had to target a younger audience with an emphasis on social impact stories. With Contently’s technology, editorial team, and freelance network, the tech giant was able to build a staff of writers of all races, ages, gender identities, and sexual orientations to tell great stories—and tell them right. Dell tackles racial bias in tech, challenges facing women in STEM and LGBTQ+ telehealth issues, and boasts noteworthy growth as a result of focusing on the topics their target audience was passionate about.

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2. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets

Microsoft Tech Case Study

Microsoft wanted to track the performance of their content beyond clicks and open rates to determine if reader engagement was dependent on where they encountered the content. Using Contently’s Document Analytics heat maps and page-by-page engagement metrics, Microsoft was able to narrow down where its audience focused their attention, understand how behavior differed across channels and thus optimize their demand-gen stream.

3. The Strategy That Increased Gild’s Audience by 574 Percent

Gild Tech Case Study

Gild not only wanted to introduce a new recruitment technology into the market, but also change the way people thought about hiring software by establishing a unique brand voice and creating a scalable content program. Working closely with Contently’s brand editors and a thorough content methodology, Gild increased its investment in talent and distribution to generate a 995% rise in total attention time and a 14% spike in engagement.

4.How Contently Built a Customer-Centric Content Strategy for Xerox

Xerox Case Study

In order to change audience perception during its rebrand, theveteran B2B services company needed to scale content production and drive traffic to its website. Xerox partnered with Contently to develop a customer-centric content strategy that utilized our workflow infrastructure to scale content and deliver everything from expert interviews to e-books, case studies, social content, and SlideShare presentations.

5. How HotPads Increased Blog Traffic By 4,000 Percent Through the Power of Original Content

HotPads Case Study

HotPads needed to ramp up traffic and grow a loyal, engaged audience of locally targeted personas with more high-quality, original content. To appeal to hyper-local markets, the company utilized the Contently network to find qualified, vetted journalists all over the country to cover assignments. Our talent managers helped HotPads source storytellers who collectively published over 270 stories last year and increased website traffic by 4,000% in just 7 months.

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